Laser Clinics Australia: Safety First with Transparent Advertising

by Laser Clinics Team on May 20, 2024

Laser Clinics Australia: Safety First with Transparent Advertising

At Laser Clinics Australia, we're committed to providing our clients with safe, effective aesthetic treatments and ensuring that our advertising practices align with the highest standards of consumer protection.

With that in mind, you may have noticed a change in how we describe our injectable treatments. This shift is in response to updated guidelines from the Therapeutic Goods Administration (TGA), Australia's regulatory body for medical products and procedures.


Understanding The TGA Guidelines & Recent Updates

The TGA's guidelines on cosmetic injectable advertising have been evolving to better protect consumers. Here's a timeline of recent developments:

On 18 December 2023, the TGA announced initial restrictions, including a ban on the terms "anti-wrinkle injections" and "dermal fillers." According to the TGA, these terms would result in a “Reasonable consumer understanding the intention of the content is to promote the use or supply of a prescription medicine”.

On 7 March 2024, the TGA further refined its guidelines, taking the following steps:

  • Restricting Additional Terminology: Terms like "wrinkle-reducing injections," as well as any direct references to prescription product names, were prohibited to ensure a greater focus on the service provided rather than specific medications.
  • Emphasising Outcomes And Safety: The TGA aims to guide clinics towards advertising that highlights the potential results of injectable treatments while clearly acknowledging they are medical procedures with associated risks.
  • Protecting the Consumer: These updates help prevent misleading claims and promotions that could create unrealistic expectations, empowering consumers to make informed choices about their aesthetic care.

These ongoing updates demonstrate the TGA's commitment to transparency and consumer protection within the aesthetics industry. As the regulatory landscape evolves,  Laser Clinics Australia remains dedicated to staying fully compliant and ensuring our clients have the information they need to make confident decisions.


Next: Key Changes and What They Mean

Let's take a closer look at how these specific rule changes impact the way Laser Clinics Australia presents our injectable treatments and what this means for you.

  1. Laser Clinics Australia can no longer use terms like “anti-wrinkle injections” “dermal fillers” “wrinkle-reducing injections” and any direct product names (e.g., Botox, Bioremodulator, HydroGlow, PDO, etc).
  2. The use of words suggesting a procedure is entirely “safe” or “risk-free” must be avoided. All medical treatments carry some potential risk, and the TGA aims consumers are aware of this.
  3. The TGA’s updated guidelines in March 2024 emphasise promoting the desired outcomes of injectable treatments rather than on specific product names.


How Laser Clinics Australia Is Adapting 

To comply with the new regulations, we’ve updated our website, social media, and all marketing materials to use more general descriptive terms for injectable treatments, such as 

Here are some examples of the new terminology you'll encounter:

Our Commitment: While the terminology may change, our dedication to providing safe, effective, and personalised cosmetic treatments remains. We aim to provide clear information to help you make informed decisions about your aesthetic care.


Laser Clinics Australia: Your Partner In Aesthetic Care

We understand that these recent changes in advertising rules might feel a little confusing, but we want to make this transition as smooth as possible for you. We’re here to answer your questions, provide clear information, and help you choose the right treatments with confidence.